One of New Zealand’s sporting icons, Dame Susan Devoy, will team up with Vicks this winter in an initiative to help combat pneumonia – the biggest killer of children under five in developing countries.
According to latest UNICEF figures pneumonia kills almost 2 million children in developing countries every year.
Pneumonia is a serious and common complication of measles and kills more children in developing countries than any other illness – more than AIDS, malaria and measles combined. However, the risk of death from pneumonia can be significantly reduced if a child is immunised against measles.
Dame Susan Devoy says she is proud to be supporting the Vicks Road to Relief initiative – which offers Kiwis a simple way to make a real difference for a child in need.
Each time a specially marked Vicks Road to Relief product is purchased between now and August, Vicks will pay for one child in a developing country to be immunised against measles, to help in the fight against pneumonia.
“The Vicks Road to Relief campaign’s ‘buy one pack, immunize one child’, approach means that Kiwis purchasing a product for their own family can also dramatically help a less fortunate family somewhere else in the world,” says Dame Susan.
All funds raised will go to UNICEF, who will ensure that the measles vaccines are administered in the places where they are most urgently needed. The goal is to fund 2 million immunisations in 2010 alone.
A mother of four, Dame Susan says she hopes the programme will raise awareness and encourage more Kiwi families to become involved and prevent more unnecessary suffering in developing countries.
“In New Zealand having access to immunisations is something we pretty much take for granted. I was surprised to learn that pneumonia was the cause of so many child deaths in developing countries – especially considering it is something that, in many cases, could be prevented through a simple measles immunisation,” she says.
The Executive Director of UNICEF NZ, Dennis McKinlay, says pneumonia is the “forgotten killer” of children and despite claiming the lives of millions of children, pneumonia receives little attention.
“It is estimated that each year, almost two million children in developing countries died from pneumonia. Immunisation can mean the difference between life and death for a child in a developing country and more needs to be done to stop the ’lethal’ spread of preventable diseases like pneumonia,” says Mr McKinlay
For more information about Vicks Road to Relief and the countries that will benefit from New Zealanders support this winter, visit www.vicksroadtorelief.com
Rachel Hunter and Renee Stewart know the secret to a beautiful hair transformation and they’re here to share it with you – new generation Pantene.
The upgraded lightweight formula and improved conditioning system have proved a hit with the pair who share a dual ambassador role for Pantene – one of New Zealand’s best loved brands.
Rachel says that within weeks of using the new generation Pantene products she noticed a dramatic improvement in her hair.
“After trialling the products for 14 days I noticed my hair was less dry, less brittle, a lot smoother, shinier and better conditioned. Renee also experienced similar results.”
The new recharging Pro-Vitamin formula targets the most damaged parts of your hair to help strengthen from root to tip. Packed full of moisturisers, it works to leave hair soft, manageable and strong against damage, without weighing it down.
Renee says like her mum, she quickly became a fan after seeing how fast new generation Pantene transformed her own hair.
“Using new generation Pantene I see such a difference in my hair. It feels shiny, more healthy and my split ends are gone. People keep asking me what I’ve been using because my hair looks so good!”
Rachel says she’s proud to share the Pantene story with her gorgeous daughter and communicate its benefits to a whole new generation of users.
“I was actually pregnant with Renee when I filmed the first Pantene commercial! I never would have thought that 18 years later I would be featuring with her as the new face of the brand but you know what they say – “It won’t happen overnight, but it will happen.”
So how exactly does the transformation take place?
The new technology from Pantene gives you an improved conditioning system altogether. The shampoo provides a more effective cleaning and conditioning formula, while the conditioners have been upgraded to balance a lightweight feel with outstanding conditioning benefits and enhanced ingredient deposition.
Pantene Scientist Dr Jasmine Karsono says our hair cuticle consists of up to ten layers of ‘long’ scales which are incredibly thin. They are only 2-4 micrometers and need to last up to six years. “Weathering or damage due to friction from styling can strip away the cuticle exposing the cortex. Keep in mind though, if your hair problems persist it could also be from underlying internal issues,” she says.
The lightweight formula, stylish new look and signing of Kiwi icon Rachel Hunter and her daughter Renee make this the biggest launch from Pantene in 10 years.
Rachel says she’s honoured to be associated with Pantene as it has continued to innovate, educate and transform since she first began promoting it during the ‘90s.
“I hope that other New Zealand women will join in celebrating the new look and formula of this enduring brand, experiencing the healthy hair transformation as I have.”
The new Pantene Shampoo and Conditioner range includes nine variants:
Nourished Shine Shampoo and Conditioner 350mL RRP $8.39
Daily Moisture Renewal Shampoo and Conditioner 350mL RRP $8.39
Deep Fortifying Treatment Shampoo and Conditioner 350mL RRP $8.39
Colour Therapy Shampoo and Conditioner 350mL RRP $8.39
Classic Clean Shampoo and Conditioner 350mL RRP $8.39
Extra Straight Shampoo and Conditioner 350mL RRP $8.39
Hydrating Curls Shampoo and Conditioner 350mL RRP $8.39
Sheer Volume Shampoo and Conditioner 350mL RRP $8.39
Always Smooth Shampoo and Conditioner 350mL RRP $8.39
The new Pantene range will be available in-stores nationwide from May 2010.
Some say the eyes are our most important feature and the ‘window to the soul.’ Your eyes not only communicate how you feel, but, according to research, they also create your own special allure.
Now you can ensure they really light up with new Definity Eye Illuminating Treatment, for luminous looking eyes. New Definity Eye Illuminating Treatment from Olay fights what ages eyes the most – dark spots, discolourations, lines and wrinkles.
How do we know that eyes are such a key part of every woman’s special allure? Evolutionary biologist Dr Bernhard Fink has conducted a study which has revealed just how important the eye region is, not only for social communication but also the role it plays in facial attractiveness.
‘The Eyes have It’ research paper collated by Dr Fink collected statements from a total of two hundred participants aged 40-65 years from across four countries with participants answering a list of questions relating to skincare and ageing. The findings showed that the eyes are crucial for communicating a person’s age, health and attractiveness.
The survey revealed that women are highly concerned about the look of their eyes – which is no surprise considering people regard the eyes as the facial feature which shows the signs of ageing more than any other.
Dr Fink says the vast majority of women favour an eye-care product which lets them free up their eyes, so they don’t have to wear make-up or sunglasses to mask the signs of ageing.
“The research also revealed that most people know it is not only lines and wrinkles around the eyes that contribute to the eye area looking older, but also dark spots and discolouration,” says Dr Fink.
Armed with these insights Olay has developed the new Definity Eye Illuminating Treatment which combines breakthrough dual-swirl technology with an intensive clear gel and an inner spiral of concentrated serum.
Now your eye cream can deliver twice the benefits! The intensive clear gel hydrates to help strengthen the delicate eye area & visible reduce wrinkles, whilst the concentrated serum helps diminish the look of under eye darkness. The eye area appears brighter and smoother, darkness and shadows are diminished and the eyes appear more luminous.
Definity Eye Illuminating Treatment is fragrance-free and Dermatologist tested so it’s also gentle on the delicate skin around the eyes.
Emmy Award nominated make-up artist and Olay Definity Brand Ambassador, Bruce Grayson, says he loves the new product.
“I swear by Olay Definity Illuminating Eye Treatment. It makes dark circles instantly less noticeable and it has a unique serum spiral with multi-colored particles that immediately help cancel out skin discolourations from the skin’s surface. Not only does it provide a great base for makeup, but this formula consists of glucosamine that helps treat past skin damage while disguising it,” says Grayson.
The groundbreaking product has been so successful that US Allure magazine* awarded Definity Eye Illuminating Treatment both their prestigious Editors Choice Award (for best eye cream for dark circles) and their Readers Choice Award (for breakthrough product) in their 2008 Best of Beauty Awards .
Closer to home, leading New Zealand makeup artist Nikki Lovrich has been raving about the new Definity Eye Illuminating Treatment.
“Women are so sensitive about camouflaging crow’s feet and age spots around the eye area. I’m excited to have found a product that not only has a smoothing function, but also delivers an instant luminous glow to the eye area. Now I can cut back on concealer!”
Olay Definity Eye Illuminator helps to restore a look that’s highly defined – truly luminous. Its dual action formula:
• Illuminates the complete eye area and smooths the look of fine lines and wrinkles with a spiral of concentrated serum
• Strengthens the delicate skin around and under the eyes, firming skin’s outer layers due to a hydrating, intensive clear gel containing Definity’s Essential Glucosamine Complex
The Essential Glucosamine Complex is a key ingredient that combines two powerful skin-enhancing ingredients – Niacinamide and N- Acetyl Glucosamine:
• Niacinamide is scientifically proven to help boost skin’s collagen levels, restoring your skin’s inner glow. And, because collagen also happens to be important for keeping away the lines and wrinkles, Niacinamide can help provide smoother, firmer skin
• The combination of Niacinamide and N-Acetyl Glucosamine is clinically proven to reduce the appearance of dark spots and skin discolouration, resulting in a more even, luminous skin appearance
How to Use:
• Apply after cleansing with Definity Illuminating Cream Cleanser and moisturising using your preferred Definity moisturiser
• Pump the product onto the tip of your ring finger – a little goes a long way
• Place small dots around the eye area – under eyes, outer corners, brow line and eyelids
• Gently massage until the intensive clear gel and serum combine and are thoroughly absorbed into your skin
• Use morning and night as desired
New Olay Definity Illuminating Eye (RRP $39.99) and is available in stores nationwide.